Lars Rene Jensen is a solution architect at Nykredit, specializing in the Banking delivery stream and the Microsoft Data Platform stack. He has over 25 years of experience in Information Management, Business Intelligence, Data Migration, Master Data Management, and other Analytics Solutions, with half of that time spent as a consultant primarily in Denmark, he possesses a strong foundation for creating ideas and building new solutions in collaboration with the business. Recently, he has focused on Master Data Management as a discipline at Nykredit and is here to discuss our journey up to this point.