Lili Haymann specialises in bridging the gap between data experts and key business stakeholders. At Planted, she leads the Data Analytics team in building and maintaining the company analytics infrastructure and providing end-to-end analytics services to a wide range of domains, including commercial reporting, consumer insights, operations support, product development, and quality management. Previously to Planted, Lili has worked in the non-profit sector, and as an e-Discovery specialist in the Forensic Technology team at Deloitte Switzerland. Lili holds an MSc in Ecological Economics from the University of Edinburgh. It is there that she developed a keen interest in smoothing the path from understanding data to effective and valuable decision making – an interest she has nurtured ever since